Who Is Bigger Pepsi Or Coke?

Pepsi and Coke are two of the most recognizable brands in the world. They have been competing for market dominance for over a century, but which one is bigger? This question has been a topic of debate for years and has sparked numerous discussions among soda enthusiasts and industry experts alike.

While both companies are giants in the beverage industry, their approaches to marketing and branding differ greatly. Coca-Cola has long been associated with timeless nostalgia, while Pepsi has a reputation for being innovative and youthful. But when it comes to market share and revenue, who comes out on top? In this article, we will explore the factors that make one brand larger than the other and settle the age-old debate of who is bigger, Pepsi or Coke.

who is bigger pepsi or coke?

Who is Bigger: Pepsi or Coke?

When it comes to the world of soft drinks, two brands have dominated the market for decades: Pepsi and Coke. Both are household names, and both have loyal fans who swear by their preferred brand. But which of these two giants is bigger? Let’s take a closer look.

Market Share

Market share is one way to measure the size and success of a brand. In this category, Coca-Cola has been the clear leader for many years. As of 2019, Coke held a 43.3% share of the carbonated soft drink market in the United States, while Pepsi held 24.9%. However, when it comes to non-cola beverages and snacks, PepsiCo (Pepsi’s parent company) has a larger market share than Coca-Cola. This means that overall, PepsiCo is a larger company than Coca-Cola.

In terms of global market share, Coca-Cola is still the leader, with a 40.4% share compared to PepsiCo’s 23.7%. However, PepsiCo has been steadily gaining ground in recent years, and the gap between the two companies is narrowing.


Another way to measure the size of a company is by looking at its revenue. In this category, PepsiCo comes out on top. In 2020, PepsiCo’s revenue was $70.37 billion, compared to Coca-Cola’s $33.01 billion. This is largely due to the fact that PepsiCo has a more diverse product portfolio, including snacks and non-carbonated beverages like Gatorade and Tropicana.

Brand Value

Brand value is a measure of the monetary value that a brand brings to its parent company. In this category, Coca-Cola once again takes the lead. According to Forbes, Coca-Cola was the sixth most valuable brand in the world in 2020, with a brand value of $56.4 billion. Pepsi, on the other hand, was ranked 29th, with a brand value of $18.9 billion.

Advertising and Marketing

Both Coca-Cola and PepsiCo spend billions of dollars each year on advertising and marketing. In 2020, Coca-Cola spent $4.24 billion on advertising, while PepsiCo spent $4.18 billion. However, when it comes to celebrity endorsements, Pepsi is the clear winner. From Michael Jackson to Beyoncé, Pepsi has a long history of partnering with high-profile celebrities to promote its brand.

Taste and Quality

When it comes to taste and quality, opinions are subjective. Some people prefer the sweeter taste of Pepsi, while others prefer the slightly more bitter taste of Coca-Cola. In blind taste tests, however, Coca-Cola often comes out on top. In a 2019 taste test conducted by Consumer Reports, Coca-Cola was ranked the top cola, while Pepsi came in third place.

Product Lines

Both Coca-Cola and PepsiCo have a wide range of products beyond their flagship cola brands. Coca-Cola owns brands like Sprite, Fanta, and Minute Maid, while PepsiCo owns brands like Gatorade, Tropicana, and Lay’s. However, PepsiCo has a more diverse product portfolio, with a stronger presence in the snack and non-carbonated beverage categories.

Environmental Impact

As large corporations, both Coca-Cola and PepsiCo have a significant environmental impact. Coca-Cola has faced criticism for its high water usage and the amount of plastic waste it generates. PepsiCo has also faced criticism for its use of plastic packaging, but has made a commitment to using more sustainable materials and reducing its carbon footprint.

Benefits of Drinking Pepsi and Coke

While both Pepsi and Coke are high in sugar and calories, they do have some potential health benefits. For example, the caffeine in these drinks can help improve mental alertness and focus. Some studies have also suggested that drinking moderate amounts of soda may help reduce the risk of certain diseases, such as Parkinson’s and Alzheimer’s.

Coke vs Pepsi: Which is Better?

In the end, the choice between Coca-Cola and Pepsi comes down to personal preference. Both brands have their strengths and weaknesses, and both have loyal fans. Some people prefer the classic taste of Coca-Cola, while others prefer the sweeter taste of Pepsi. Ultimately, the decision is up to you.

Frequently Asked Questions

Learn about the differences between Pepsi and Coke with these frequently asked questions.

1. Who is bigger, Pepsi or Coke?

When it comes to the size of the company, Coke is bigger than Pepsi. In terms of revenue, Coke generated $37.3 billion in 2020, while Pepsi generated $70.4 billion. However, when it comes to market share, Coke and Pepsi are almost equal. In the United States, Coke holds 17% of the market share, while Pepsi holds 15%.

It’s worth noting that both companies own a variety of popular beverage brands, such as Sprite (Coke) and Mountain Dew (Pepsi). So while Coke may be bigger in terms of revenue, both companies have a significant presence in the beverage industry.

2. Which brand is more popular, Pepsi or Coke?

It’s difficult to determine which brand is more popular, as it can vary depending on location and individual preference. In the United States, Coke and Pepsi are both well-known and widely consumed. However, some studies have shown that Coke is slightly more popular overall.

That being said, Pepsi has a strong presence in international markets, particularly in Asia and the Middle East. In fact, PepsiCo (which includes brands beyond just Pepsi) generated 43% of its revenue from outside of North America in 2020.

3. Is there a difference in taste between Pepsi and Coke?

While both beverages are classified as colas and have similar ingredients, there is a noticeable difference in taste between Pepsi and Coke. Some people describe Pepsi as being sweeter and having a more citrusy flavor, while Coke is often described as having a smoother, more caramel-like taste.

However, taste is subjective and varies from person to person. Some people may prefer the taste of Pepsi, while others may prefer Coke or another brand altogether.

4. Which brand has more caffeine, Pepsi or Coke?

Both Pepsi and Coke contain caffeine, but Pepsi typically has slightly more caffeine than Coke. A 12-ounce serving of Pepsi contains approximately 38 milligrams of caffeine, while the same serving size of Coke contains approximately 34 milligrams of caffeine.

It’s worth noting that caffeine content can vary depending on the specific product and serving size. Some variations of Pepsi and Coke, such as diet or zero-calorie versions, may have different caffeine levels.

5. Are there any health differences between Pepsi and Coke?

Both Pepsi and Coke contain high amounts of sugar, which can contribute to health problems such as obesity and diabetes when consumed in excess. Additionally, both beverages contain caffeine, which can have negative effects on some individuals if consumed in large amounts.

However, there are some differences in the nutritional content of the two beverages. For example, a 12-ounce serving of Pepsi contains 150 calories and 41 grams of sugar, while the same serving size of Coke contains 140 calories and 39 grams of sugar. These differences may be negligible, but could be a consideration for individuals who are closely monitoring their calorie and sugar intake.

Coke Vs Pepsi

In conclusion, the battle between Pepsi and Coke has been ongoing for decades, and it’s safe to say that both brands have a loyal fan base. While Pepsi dominates in some countries, Coke has a strong presence in others.

It’s important to note that the size of these brands goes beyond just market share or revenue. Both Pepsi and Coke have had a significant impact on popular culture and have become household names worldwide.

At the end of the day, the question of who is bigger between Pepsi and Coke may not have a clear-cut answer. Both are giants in the beverage industry and continue to innovate and adapt to changing consumer preferences. Ultimately, it’s up to individual taste and preference to decide which one is the winner.

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